10 Best Free & Paid Digital Marketing Courses with Certificate (Hand-Picked)
Did you know that according to a report by Statista, global digital ad spending is projected to reach $965.5 billion by 2028, and professionals with digital marketing skills can earn up to 20% more than their peers?
There are multiple courses online that teach you this skill; some come with a certificate, and some don’t. And finding out the best digital marketing course can take a lot of your time.
But I am here to help you. In this article, I’ve hand-picked the best free and paid digital marketing courses that come with certificates, ensuring you get the most out of your learning experience.
Whether you’re a beginner or looking to upskill, I’ve got you covered. Ready to dive in? Let’s explore!
Why Certificate is Important?
In this article, all the courses, whether they are free or paid, come with a certificate. But why am I emphasizing certification? Do we really need it? Let’s explore:
1. Credibility and Recognition:
A certification from a recognized institution or platform provides credibility to your skills and knowledge. It shows that you have been trained and evaluated by industry experts, making your expertise more trustworthy to employers and clients. According to LinkedIn, certified professionals are more likely to get noticed by recruiters, increasing their chances of landing better job opportunities.
2. Competitive Edge
In the competitive field of digital marketing, having a certification sets you apart from other candidates who may have similar experience but lack formal training. A study by Simplilearn found that certified professionals tend to earn up to 20% more than their non-certified peers, highlighting the financial benefits of certification.
3. Updated Knowledge and Skills
Digital marketing is a rapidly evolving field, with new tools, platforms, and strategies emerging regularly. Certification programs ensure that you stay up-to-date with the latest trends and best practices, giving you a current edge in the industry.
4. Structured Learning Path
Certification courses offer a structured learning path, covering all essential aspects of digital marketing in a systematic manner. This structured approach helps in building a strong foundation and a comprehensive understanding of the field, which might be challenging to achieve through self-study.
5. Networking Opportunities
Many certification programs provide access to a community of professionals, forums, and events where you can connect with peers, mentors, and industry leaders. These networking opportunities can be invaluable for career growth, collaboration, and staying informed about job openings and industry news. Platforms like Coursera and LinkedIn Learning offer extensive networking opportunities through their courses.
Free Vs. Paid Course: Which is Better?
When it comes to learning digital marketing, you might wonder whether to go for a free course or invest in a paid one. While free courses provide valuable insights and foundational knowledge, paid courses offer several distinct advantages that can significantly enhance your learning experience and career prospects.
1. Comprehensive and Structured Curriculum
Paid courses are meticulously designed to cover all aspects of digital marketing in depth. They offer a structured learning path that ensures you gain a thorough understanding of each topic. This includes modules on SEO, content marketing, social media, email marketing, PPC, and analytics. The structured approach ensures you don’t miss out on any critical components of digital marketing.
2. Access to Industry Experts
One of the biggest advantages of paid courses is the access to instructors who are industry experts. These professionals bring real-world experience and insights, which can be invaluable for your learning. They provide practical examples, case studies, and up-to-date information on the latest trends and best practices in digital marketing.
3. Hands-On Projects and Real-world Experience
Paid courses often include hands-on projects that simulate real-world scenarios. These projects allow you to apply what you’ve learned in a practical context, helping you gain the skills and confidence needed to execute digital marketing strategies effectively. This practical experience is crucial for understanding how theoretical concepts work in practice.
4. Certification and Recognition
Certificates from paid courses are often recognized and respected by employers. These certifications demonstrate your commitment to learning and mastering digital marketing, making you stand out in the job market. They can significantly enhance your resume and LinkedIn profile, increasing your chances of landing higher-paying jobs.
5. Personalized Support and Networking Opportunities
Paid courses typically offer personalized support through mentoring, forums, and direct access to instructors. This support can be crucial for resolving doubts, getting feedback on your work, and staying motivated throughout the course. Additionally, these courses often provide networking opportunities with peers and professionals, which can lead to job opportunities and professional collaborations.
Best Free Digital Marketing Courses with Certificate 2024
1. Digital Marketing Certification Course by Hubspot
HubSpot’s Digital Marketing Course is designed to provide a comprehensive understanding of digital marketing strategies and tools. This course is ideal for beginners and experienced marketers who want to enhance their knowledge and skills in digital marketing. The course covers various aspects of digital marketing, including content marketing, social media marketing, email marketing, SEO, and more. It aims to equip learners with the practical skills needed to effectively manage and optimize digital marketing campaigns.
Course Overview and Important Information
| Category | Details |
|---|---|
| Course Name | Digital Marketing Course |
| Provider | HubSpot Academy |
| Course Format | Self-paced online course |
| Modules | 10+ modules covering different aspects of digital marketing |
| Duration | Approximately 4 hours |
| Level | Beginner to Intermediate |
| Certification | Yes, upon completion |
| Cost | Free |
| Languages | Available in multiple languages including English, Spanish, French, German |
| Prerequisites | None |
| Access | Lifetime access to the course material |
| Additional Resources | Downloadable resources, quizzes, and practical exercises |
Key Modules
- Introduction to Digital Marketing: Overview of digital marketing and its importance.
- Content Marketing: Strategies for creating and distributing valuable content.
- Social Media Marketing: Utilizing social media platforms to engage with audiences.
- Email Marketing: Best practices for email campaigns and automation.
- Search Engine Optimization (SEO): Techniques to improve website visibility on search engines.
- Paid Advertising: Understanding and managing PPC campaigns.
- Analytics and Reporting: Measuring and analyzing the success of digital marketing efforts.
Benefits of the Course
- Comprehensive Coverage: Covers all essential areas of digital marketing.
- Flexible Learning: Learn at your own pace with lifetime access to the materials.
- Certification: Earn a certificate to validate your skills and knowledge.
- Practical Skills: Gain hands-on experience with practical exercises and quizzes.
- Expert Instruction: Learn from industry experts and experienced professionals.
2. Free Digital Marketing Course with Certificate Simplilearn
Intellipaat offers a comprehensive Free Digital Marketing Course designed to equip learners with essential skills in digital marketing. This course is perfect for beginners and professionals looking to enhance their digital marketing expertise. With detailed modules covering various aspects of digital marketing, learners can master skills such as SEO, SMO, content marketing, video marketing, and more. The course is structured to provide real-world experience through projects and assignments, making it practical and applicable.
Course Overview and Important Information
| Category | Details |
|---|---|
| Course Name | Free Digital Marketing Course |
| Provider | Intellipaat Academy |
| Course Format | Self-paced online course with instructor-led training |
| Modules | 9 detailed modules |
| Duration | 24 weeks |
| Level | Beginner to Intermediate |
| Certification | Yes, upon completion |
| Cost | Free |
| Languages | English |
| Prerequisites | None |
| Access | Lifetime access to the course material |
| Additional Resources | Real-world industry projects, assignments, and job assistance |
Key Modules
- Marketing Fundamentals: Understanding segmentation, targeting, positioning, and consumer behavior.
- Creating a Blog: Setting up a blog and promoting it across multiple platforms.
- SEO: Techniques for keyword research, on-page and off-page SEO, mobile optimization, and using Google tools.
- SMO: Strategies for promoting on social media platforms like Facebook, Instagram, WhatsApp, and Pinterest.
- Video Marketing: Leveraging video content to engage audiences.
- Paid Marketing: Managing live Google Ads and Facebook ads campaigns.
- Email Marketing: Best practices for email campaigns, including tips, tricks, and A/B testing.
- Landing Pages: Optimizing landing pages for conversions and lead capturing.
- Content Marketing and Analytics: Techniques for content creation, influencer marketing, and measuring ROI.
Benefits of the Course
- In-depth Curriculum: Comprehensive modules covering all facets of digital marketing.
- Real-World Projects: Hands-on experience with industry-relevant projects.
- Expert Instruction: Learn from industry experts with over 15 years of experience.
- Certification: Gain a certificate upon completion to enhance your resume.
- Job Assistance: Access to job assistance and guaranteed interviews with top IT companies.
- Flexible Learning: Study at your own pace with lifetime access to course materials.
How to Enroll
3. Introduction to Digital Marketing Fundamentals by Simplilearn
Simplilearn offers a Free Digital Marketing Basics Course designed to provide a solid foundation in digital marketing principles. This course is ideal for beginners, sales professionals, entrepreneurs, and business owners who want to understand and leverage digital marketing to grow their businesses. The course covers essential topics like social media marketing, SEO, customer acquisition, and the future of digital marketing. It aims to equip learners with the basic skills and knowledge needed to start a career in digital marketing.
Course Overview and Important Information
| Category | Details |
|---|---|
| Course Name | Free Digital Marketing Basics Course |
| Provider | Simplilearn |
| Course Format | Self-paced online course |
| Modules | 5 key sections covering fundamental concepts of digital marketing |
| Duration | Approximately 1 month |
| Level | Beginner |
| Certification | Yes, upon completion |
| Cost | Free |
| Languages | English |
| Prerequisites | None, just an interest in digital marketing |
| Access | 90 days access to the course material |
| Additional Resources | Completion certificate, LinkedIn sharing capability |
Benefits of the Course
- Foundational Knowledge: Learn the basics of digital marketing comprehensively.
- Flexible Learning: Study at your own pace with 90 days of access to the course materials.
- Certification: Earn a certificate upon completion to enhance your resume and LinkedIn profile.
- Practical Insights: Gain practical insights into digital marketing trends and techniques.
- Career Advancement: Equip yourself with skills that can lead to higher salaries and better job opportunities.
4. Introduction to Digital Marketing by GreatLearning
Great Learning’s Free Digital Marketing Course is designed to provide a thorough understanding of digital marketing fundamentals. This course is perfect for beginners, entrepreneurs, business owners, and marketing professionals who want to enhance their digital marketing skills. It covers essential topics such as SEO, SEM, content marketing, social media marketing, affiliate marketing, and automated marketing. By the end of the course, learners will have a solid foundation in digital marketing and be able to apply these skills in real-world scenarios.
Course Overview and Important Information
| Category | Details |
|---|---|
| Course Name | Introduction to Digital Marketing |
| Provider | Great Learning Academy |
| Course Format | Self-paced online course |
| Modules | 10 key modules covering various aspects of digital marketing |
| Duration | Approximately 2 hours |
| Level | Beginner |
| Certification | Yes, upon completion |
| Cost | Free |
| Languages | English |
| Prerequisites | None |
| Access | Lifetime access to the course material |
| Additional Resources | Free certificate, LinkedIn sharing capability |
Benefits of the Course
- Comprehensive Curriculum: Covers all fundamental aspects of digital marketing.
- Flexible Learning: Study at your own pace with lifetime access to the course materials.
- Certification: Earn a certificate upon completion to enhance your resume and LinkedIn profile.
- Practical Insights: Gain practical insights and knowledge applicable in real-world scenarios.
- Career Advancement: Equip yourself with skills that can lead to better job opportunities and higher salaries.
5. The ChatGPT, SEO, Social Media, & Digital Marketing Course by Udemy
Welcome to “The ChatGPT, SEO, Social Media, & Digital Marketing Course,” a comprehensive and interactive learning experience designed to transform you into a digital marketing expert. Whether you’re a beginner or looking to advance your skills, this course offers everything you need to excel in digital marketing, from basic principles to advanced strategies. I have been using ChatGPT in my content creation and other tasks, if you know how to use this tool to it’s full potential it can do wonders for you. That is why I have also listed some best ChatGPT courses for you. Check them after you find your digital marketing course.
Course Overview and Important Information
| Category | Details |
|---|---|
| Course Name | The ChatGPT, SEO, Social Media, & Digital Marketing Course |
| Provider | Udemy |
| Course Format | Self-paced online course with on-demand videos, quizzes, and assignments |
| Modules | 26 sections with 523 lectures |
| Duration | 100.5 hours |
| Level | Beginner to Advanced |
| Certification | Yes, certificate of completion |
| Cost | Free (Original Price: ₹4,099, 100% off for a limited time) |
| Languages | English |
| Prerequisites | None, just an interest in digital marketing and a stable internet connection |
| Access | Lifetime access |
| Additional Resources | 2 practice tests, 2 articles, 220 downloadable resources, mobile and TV access |
Benefits of the Course
- Comprehensive Curriculum: Covers all aspects of digital marketing, from basic to advanced levels.
- Interactive Learning: Engage with 200+ interactive quizzes and 60 real-world assignments.
- Professional Development: Enhance your resume and LinkedIn profile with a certificate of completion.
- Practical Skills: Gain hands-on experience with real-world projects and professional templates.
- Flexible Learning: Study at your own pace with lifetime access to all course materials.
Best Premium Digital Marketing Courses with Certificate
1. Google Digital Marketing & E-commerce Professional Certificate by Udemy
The Google Digital Marketing & E-commerce Professional Certificate is a comprehensive course designed to equip learners with the essential skills and knowledge needed to excel in the fields of digital marketing and e-commerce. This course covers various aspects of digital marketing, including social media, display advertising, email marketing, search engine optimization (SEO), and other online channels to attract and engage customers. It also delves into the intricacies of e-commerce, such as designing an online store, crafting product listings, conducting market research, fulfilling orders, and analyzing store performance.
Course Details
| Feature | Details |
|---|---|
| Course Provider | Coursera, in collaboration with Google |
| Duration | Approximately 6 months to complete (at 10 hours per week) |
| Level | Beginner |
| Language | English |
| Skills Acquired | Digital Marketing, E-commerce, Social Media Marketing, SEO, Email Marketing, Display Advertising |
| Prerequisites | None |
| Learning Format | Online, self-paced |
| Assessments | Quizzes, hands-on projects, and exams |
| Certification | Professional Certificate upon completion |
| Financial Aid | Available |
| Instructors | Industry experts and professionals from Google |
| Enrollment | Open enrollment with flexible deadlines |
| Support | Peer and community support, as well as Coursera’s technical support |
| Key Modules | – Foundations of Digital Marketing and E-commerce – Attract and Engage Customers – Measure Performance and Optimize Campaigns – Develop and Execute E-commerce Strategies |
This course is ideal for anyone looking to start a career in digital marketing or e-commerce, or for professionals seeking to enhance their skills in these areas. With no prior experience required, the program is accessible to a broad audience, offering practical and up-to-date knowledge that can be immediately applied in the real world.
2. The Complete Digital Marketing Guide by Udemy
“The Complete Digital Marketing Guide – 25 Courses in 1” is a comprehensive and practical course designed to cover all aspects of digital marketing in one package. Ideal for beginners and professionals alike, this course provides hands-on experience and actionable strategies to help learners build and grow their online presence. With a focus on real-world applications, the course is perfect for those looking to enhance their skills in digital marketing, social media, SEO, and more.
Course Details
| Feature | Details |
|---|---|
| Course Provider | Udemy |
| Course Title | The Complete Digital Marketing Guide – 25 Courses in 1 |
| Popularity | Bestseller |
| Number of Students | 181,295 |
| Course Creators | Robin & Jesper |
| Last Updated | June 2024 |
| Language | English |
| Subtitles Available | English [Auto], Arabic [Auto] |
| Subscription Plan | Available through Udemy’s Personal Plan (₹850 per month) |
| Current Price | ₹3,099 |
| Refund Policy | 30-Day Money-Back Guarantee |
| Access | Full Lifetime Access |
| Discount Code | LETSLEARNNOWPP |
| Coupon | Udemy coupon can be applied |
Course Content
| Section | Topics Covered |
|---|---|
| Digital Marketing Strategy | Market Research, Website Setup, SEO, Email Marketing, Google Analytics |
| Digital Marketing In-Depth | Prompt Engineering with ChatGPT, Branding, Content Marketing, Sales Psychology, Copywriting |
| Digital Marketing Channels | Google Ads, YouTube Ads, Facebook Ads, Facebook eCommerce Ads, Facebook Marketing, Instagram Marketing |
| Digital Marketing Professional | Digital Marketing Freelancing, WordPress Masterclass, SEO Masterclass |
Course Features
| Feature | Details |
|---|---|
| Total Video Content | 71 hours on-demand video |
| Assignments | Included |
| Articles | 31 articles |
| Downloadable Resources | 93 resources |
| Access | Mobile and TV access |
| Completion Certificate | Yes, downloadable |
| Additional Features | Tools, articles, templates, lifetime access to future updates, Q&A support |
| Top Companies Using Course | Nasdaq, Volkswagen, Box, NetApp, Eventbrite |
Course Requirements
| Requirement | Details |
|---|---|
| Prerequisites | No prior knowledge required |
| Equipment Needed | A computer with an internet connection |
| Additional Costs | Willingness to pay a few dollars for website hosting, sign up for free ChatGPT |
Learning Outcomes
| Learning Goal | Skills Acquired |
|---|---|
| Grow Your Business Online | Digital marketing strategy, online audience identification, website creation, traffic generation |
| Get Hired | Expertise in digital marketing, certifications, practical experience |
| Freelance Work | Skills to work as a digital marketing freelancer, comprehensive understanding of marketing tools |
This course offers a detailed and practical approach to digital marketing, making it an excellent investment for anyone looking to build a career in this field or enhance their existing skills. With lifetime access and comprehensive content, learners can revisit the material anytime to stay updated with the latest trends and strategies in digital marketing.
3. UMD, USMx: Fundamentals of Digital Marketing by Edx.org
The “Fundamentals of Digital Marketing” course offered by the University of Maryland, College Park, through edX, is designed to provide learners with a comprehensive understanding of digital marketing principles and strategies. This course is ideal for marketing professionals, analysts, entrepreneurs, small business owners, investors, and consumers who want to navigate and succeed in the digital marketing landscape. By leveraging relevant theory, analysis, and numerous practical examples, this course covers various aspects of digital marketing, including mobile and omnichannel marketing, attribution, and marketing mix modeling.
Course Details
| Feature | Details |
|---|---|
| Course Provider | edX, in collaboration with the University of Maryland, College Park (UMD) |
| Course Title | Fundamentals of Digital Marketing |
| Popularity | 4.4 stars (128 ratings), 62,188 students enrolled |
| Duration | 4 weeks |
| Study Time | 3-5 hours per week |
| Pace | Self-paced |
| Enrollment | Open, with sessions starting on specific dates (e.g., Jul 12 to Aug 31) |
| Language | English |
| Subtitles | English |
| Price | Free, with an optional upgrade available for $199 USD |
| Certificate | Yes, shareable certificate upon completion |
| Access | Unlimited access to course materials with the paid upgrade |
| Support | edX support, peer and community support |
| Instructor | P.K. Kannan, Professor of Marketing; Lingling Zhang, Assistant Professor of Marketing |
Learning Outcomes
| Learning Goals | Skills Acquired |
|---|---|
| Understand Digital Economy | Insights into how the digital economy works and its impact on businesses and social institutions |
| Develop Digital Marketing Strategy | Behavioral foundations, online-offline landscape navigation, and digital marketing action principles |
| Master Mobile and Omnichannel Marketing | Mobile marketing, multi-sided platforms, omnichannel marketing |
| Utilize Marketing Tools and Principles | Online advertising, new media platforms, mixed marketing models |
| Apply Marketing Mix Modeling and Attribution | Marketing mix modeling, attribution |
Course Content
| Section | Topics Covered |
|---|---|
| Behavioral Foundations | Understanding the new online-offline landscape, navigating digital interactions |
| New Forms of Interaction | Formation of networks, reputation building |
| Digital Marketing Tools and Principles | Online advertising on fixed and mobile devices, digital marketing strategies |
| New Media Platforms and Marketing Channels | Emergence of various marketing channels, mixed marketing models |
Course Features
| Feature | Details |
|---|---|
| Total Video Content | Varies, self-paced |
| Assignments | Included |
| Articles and Resources | Numerous practical examples and articles |
| Access | Mobile and desktop access |
| Completion Certificate | Yes, available with the paid upgrade |
| Additional Features | Tools, articles, templates, Q&A support |
| Professional Certificate | Part of Maryland Smith’s Digital Marketing Professional Certificate Program |
Requirements
| Requirement | Details |
|---|---|
| Prerequisites | None |
| Equipment Needed | A computer with an internet connection |
Who This Course is For
| Audience | Description |
|---|---|
| Marketing Professionals | Individuals looking to enhance their digital marketing skills and strategies |
| Analysts | Professionals aiming to understand and utilize digital marketing data and analytics |
| Entrepreneurs | Business owners seeking to grow their online presence and marketing efforts |
| Small Business Owners | Individuals looking to implement digital marketing strategies for their businesses |
| Investors | Those interested in understanding the digital marketing landscape to make informed decisions |
| Consumers | Individuals wanting to gain insights into digital marketing trends and practices |
This course provides a structured and comprehensive approach to digital marketing, making it an excellent resource for anyone looking to enhance their knowledge and skills in this dynamic field. Whether you are a marketing professional, entrepreneur, or someone interested in the digital economy, this course offers valuable insights and practical strategies to help you succeed.
4. Introduction to the Master in Digital Marketing by Simplilearn
The Master in Digital Marketing program by Simplilearn is an extensive course designed to equip learners with the skills and knowledge required to excel in the digital marketing field. Covering a wide range of topics from website creation, SEO, SEM, social media, mobile marketing, content strategy, paid campaign management, to digital marketing analytics, this program is perfect for anyone looking to become a digital marketing specialist. The course includes hands-on projects and case studies from leading brands, ensuring practical experience alongside theoretical learning.
Course Details
| Feature | Details |
|---|---|
| Course Provider | Simplilearn |
| Course Title | Master in Digital Marketing |
| Duration | Flexible (self-paced learning with live classes) |
| Mode of Learning | Online (with live classes) |
| Certification | Digital Marketing Specialist Certificate from Simplilearn |
| Number of Tools Covered | 35+ digital marketing tools, including generative tools like ChatGPT |
| Projects | 15+ course-end projects and 5 capstone problem statements |
| Case Studies | 10+ case studies from brands like Adidas, KFC, Nike, Intel, etc. |
| Enrollment | Open |
| Language | English |
| Support | 24/7 support available |
| Refund Policy | Yes, with an administration fee deducted |
| Eligibility | Suitable for fresh graduates and professionals alike |
Learning Outcomes
| Learning Goals | Skills Acquired |
|---|---|
| Website Creation and SEO | Learn to create and optimize websites for search engines |
| Search Engine Marketing (SEM) | Manage paid search campaigns effectively |
| Social Media Marketing | Develop and implement social media strategies |
| Mobile Marketing | Utilize mobile marketing tools and strategies |
| Content Strategy | Create and manage content strategies |
| Paid Campaign Management | Handle various forms of paid advertising campaigns |
| Digital Marketing Analytics | Analyze marketing data and improve campaign performance |
| Generative Tools | Use tools like ChatGPT for content creation and strategy planning |
Course Content
| Section | Topics Covered |
|---|---|
| Fundamentals of Digital Marketing | Introduction to Digital Marketing, Key Concepts, and Strategies |
| SEO and SEM | Search Engine Optimization, Search Engine Marketing, Paid Search Techniques |
| Social Media Marketing | Social Media Platforms, Campaign Strategies, Community Management |
| Mobile Marketing | Mobile SEO, App Marketing, Mobile Advertising |
| Content Marketing | Content Creation, Content Strategy, Blogging, Video Marketing |
| Email Marketing | Email Campaigns, Automation, Analytics |
| Web Analytics | Google Analytics, Data Interpretation, Performance Metrics |
| Generative Tools in Marketing | Using ChatGPT and other AI tools for digital marketing |
Course Features
| Feature | Details |
|---|---|
| Total Learning Hours | 200+ hours |
| Assignments | Multiple assignments across various topics |
| Live Projects and Case Studies | Real-world projects including brands like Adidas, KFC, Nike, Intel, etc. |
| Access | Available on both mobile and desktop |
| Completion Certificate | Yes, issued by Simplilearn upon successful completion |
| Career Support | Personalized resume feedback, mock interviews, career mentorship sessions |
Key Benefits
- Gain expertise in 35+ digital marketing tools
- Learn from industry experts through live classes
- Work on real-world projects and case studies from leading brands
- Achieve a certificate recognized by top companies
- Access to a comprehensive video library and continuous learning resources
This program is an excellent opportunity for anyone looking to dive deep into digital marketing, from beginners to experienced professionals. With its extensive curriculum and practical approach, learners will be well-equipped to tackle the challenges of the digital marketing landscape and advance their careers.
5. MICA’s Advanced Certificate in Digital Marketing and Communication by UpGrad
The Advanced Certificate in Digital Marketing and Communication offered by MICA in collaboration with upGrad is a comprehensive program designed to enhance your digital marketing skills and knowledge. This course is tailored for professionals looking to excel in the digital landscape, providing practical knowledge, case studies, and access to the latest digital tools. The program covers a wide array of topics, including digital marketing strategy, social media marketing, SEO, and the use of Generative AI in marketing.
Course Details
| Feature | Details |
|---|---|
| Course Provider | upGrad in collaboration with MICA |
| Course Title | Advanced Certificate in Digital Marketing and Communication |
| Start Date | July 31, 2024 |
| Duration | 31-51 weeks |
| Mode of Learning | Blended format (online with live sessions) |
| Enrollment | Open |
| Language | English |
| Number of Learners | 12,000+ |
| Specializations | 5 specializations available |
| Tracks | 2 tracks |
| Video Library | Access to 80+ digital marketing tools |
| Case Studies and Projects | 15+ case studies and live projects |
| Certification | Certificate from MICA upon completion |
| Additional Certifications | Meta’s Digital Marketing Associate Certification, Clevertap Certification |
| Price | USD 1,400 |
| Eligibility | Bachelor’s or equivalent degree |
Learning Outcomes
| Learning Goals | Skills Acquired |
|---|---|
| Digital Marketing Strategy | Develop comprehensive digital marketing strategies |
| Inbound and Outbound Marketing | Master social media marketing, SEO, and SEM |
| Mobile Marketing | Utilize mobile marketing tools and strategies |
| Generative AI in Marketing | Learn prompt engineering and leveraging Generative AI for marketing |
| Marketing Analytics | Analyze marketing data, develop insights, and apply predictive analytics |
| Content Marketing and Social Media Management | Create effective content marketing strategies and manage social media campaigns |
| Branding and Communication | Develop branding strategies and engage with customers effectively |
| E-commerce and Digital Advertising | Execute e-commerce strategies and manage digital advertising campaigns on platforms like Google Ads |
Course Content
| Section | Topics Covered |
|---|---|
| Digital Marketing Landscape | Fundamentals of Marketing, Digital Marketing Metrics, Customer Centricity |
| Digital Channels Deep Dive I | Web Presence, Social Media Marketing, SEO |
| Digital Channels Deep Dive II | SEM, Programmatic & Display Advertising, Content Marketing |
| Marketing Analytics and Strategy | Web Analytics, Digital Marketing Strategy, Planning DM Resources |
| Capstone Project and e-Commerce | E-Commerce Bootcamp, Capstone Project |
| Generative AI | Introduction to Generative AI, Prompt Engineering Techniques, Limitations and Challenges of AI |
| Branding and Communications | Fundamentals of Branding, Brand Engagement Strategy, International Market Branding |
| Marketing Analytics | Marketing Data Identification, Data Integration, Predictive Analytics |
| Social Media & Content Marketing | Content Marketing Specialization, Paid Advertising, Community Management |
| Marketing Communications – PR | Campaign Planning, Creative Communications Development |
Course Features
| Feature | Details |
|---|---|
| Total Learning Hours | 200+ hours |
| Assignments | Multiple assignments across various topics |
| Live Projects and Case Studies | Real-world projects including brands like Star Sports, Bajaj Auto, Zivame, Mamaearth, and more |
| Access | Available on both mobile and desktop |
| Completion Certificate | Yes, issued by MICA and upGrad upon successful completion |
| Career Support | Personalized resume feedback, mock interviews, 1:1 career mentorship, high-performance coaching |
Admission Process
| Step | Details |
|---|---|
| Eligibility | Bachelor’s or equivalent degree |
| Application | Fill out the application form |
| Shortlisting | Based on application review |
| Enrollment | Secure your seat by paying the admission fee |
Who This Course is For
| Audience | Description |
|---|---|
| Marketing Professionals | Individuals looking to deepen their digital marketing skills |
| Entrepreneurs and Business Owners | Those aiming to grow their business through effective digital marketing strategies |
| Social Media Marketers | Professionals focusing on social media and content marketing |
| Aspiring Digital Marketers | Beginners seeking to enter the field of digital marketing |
| Freelancers | Freelancers wanting to offer comprehensive digital marketing services |
This course is a valuable investment for anyone looking to build or enhance their career in digital marketing. With extensive content, hands-on projects, and expert instruction from industry leaders, learners will gain practical skills and knowledge to excel in the dynamic field of digital marketing.
Wrapping Up
Choosing the right digital marketing course can significantly impact your career trajectory, whether you’re a beginner or an experienced professional looking to upskill. The courses we’ve explored, both free and paid, offer a wealth of knowledge and practical skills, accompanied by certifications that enhance your credibility and job prospects.
Free courses provide an excellent starting point, allowing you to gain foundational knowledge without financial commitment. They offer flexibility and lifetime access to materials, making them ideal for those new to digital marketing. However, paid courses bring additional benefits such as comprehensive curricula, access to industry experts, hands-on projects, and recognized certifications. These advantages can accelerate your learning and position you as a competitive candidate in the job market.
Ultimately, the best course for you will depend on your learning style, career goals, and the level of commitment you’re willing to make. Whether you opt for a free course to get started or invest in a premium course for deeper insights and skills, the knowledge you gain will be invaluable in navigating the ever-evolving landscape of digital marketing.
So, take the plunge, choose a course that suits your needs, and embark on your journey to becoming a digital marketing expert. Happy learning!
