Broadening Horizons Through Generative AI
The development is a small component of Amazon’s overarching plan to leverage generative AI technologies to optimize customer experiences. As per a recent announcement by Amazon CEO Andy Jassy, the company shows immense interest in this direction.
Mechanics of the New Feature
The artificial intelligence algorithmically generates a compact paragraph reflecting the subjective sentiments concerning product attributes frequently cited in written reviews.
It also offers pre-determined attribute-related keywords that customers can click on to delve deeper into specifics such as ‘ease of use.’
Ensuring credibility and authenticity, these AI-crafted summaries draw exclusively from the opinions of customers who made verified purchases, as stated by Amazon’s Director of Community Shopping, Vaughn Schermerhorn, in his recent writings.
Case Study: First Glimpse into Product Summaries
A preliminary look into the workings of this feature was provided by a CNBC report featuring a children’s cauldron toy, “Magic Mixies”.
The AI-generated summary highlighted contrasting customer reviews – some praised its entertainment value, aesthetic appeal, and overall performance. In contrast, others criticized its high price and had issues with quality and charging.
A Feature Adapting with Feedback
Amazon emphasizes the customer-centric nature of these AI customer review summaries. The company affirms the basis of these summaries on customer inputs and anticipates broadening its application to additional product categories and customer groups in the imminent future.